Everyone has heard about memory foam - now what?
It’s not memory foam, it’s a “Better way to great sleep”
Scaling a 20M product revenue stream
We overhauled every Amazon ASIN with the intent to position ourselves far beyond customers expect on Amazon. In a category littered with Imported knock-offs and low effort content, we wanted to give customers peace of mind in before and after they purchased.
Key Objectives
- Overhaul Amazon Storefront
- Marry messaging and lifestyle imagery across viscosoft.com, Amazon, and Affiliates
- Create packaging to lead customer value perception of Viscosoft
Comfort before features & content before marketing.
Customer engagement videos
I developed a short video series to answer common customer questions and added them to the site taking advantage of Vimeos autoplay -> ?background=1 parameter within their API. We increased session time on pages and saw a 3% increase in add to cart against like for like traffic. The goal was to make customers feel thought of and reduce their hesitation in purchasing.
Working Capital Reimagined
During the 2019 Global Shutdowns, when FOB shipping containers went 4-5x on cost, we took to our customer base for working capital.
